Notice of Financial Incentive
Effective Date: May 11, 2026
This notice describes the financial incentive program Fresh Dash operates and is provided pursuant to California Civil Code §1798.125(b) and §1798.130(a)(3)(B). Participation is voluntary.
1. Description of the Program — Referral Rewards
Fresh Dash operates a referral program ("Referral Program") through which existing customers can invite new customers to use our Services. The Referral Program operates as follows:
- To the referring customer ("Referrer"): When a new customer you refer (a) creates a new account via your unique referral link and (b) completes a qualifying first order, you may receive a $20 store credit applied to your Fresh Dash account.
- To the referred customer ("Referee"): A new-customer discount may be applied to your first qualifying order.
2. Material Terms
- The store credit is non-transferable, non-redeemable for cash, and may only be used toward purchases on Fresh Dash. It expires according to the terms displayed in the referral program page at the time of issuance.
- The store credit has no monetary value outside our Services.
- Participation in the Referral Program does not change the privacy practices applicable to your personal information; the same Privacy Policy applies regardless of whether you participate.
- Fresh Dash reserves the right to modify, suspend, or terminate the Referral Program at any time, subject to applicable law and your right to opt out.
3. Categories of Personal Information Involved
- From the Referrer: name, email, account identifier, referral activity
- From the Referee at signup: name, email, phone, delivery address (these are also collected from any new customer regardless of participation)
4. Good Faith Estimate of the Value of the Personal Information
Pursuant to Cal. Civ. Code §1798.125(b)(4), we provide the following good faith estimate of the value of the personal information involved in this program:
- Estimated value of a referred customer's PI to Fresh Dash: USD $0 – $5 per referred account
- Method: Industry-standard customer acquisition cost benchmarks for grocery delivery startups in California (typical CAC ranges from $10 – $40, of which the data-related component is a small fraction).
The $20 store credit reflects the marketing value to Fresh Dash of acquiring a new customer through trusted referral channels and is reasonably related to that value.
5. How to Opt In
You opt in by voluntarily sharing your unique referral link with another person. Sharing the link constitutes affirmative authorization to participate.
6. How to Opt Out
You may withdraw from the Referral Program at any time without any impact on your account, pricing, or other Services. To opt out:
Existing store credits already earned will remain in your account and will not be revoked, subject to ordinary expiration rules.
7. Non-Discrimination
You will not be denied goods or services, charged a different price, provided a different level or quality of services, or otherwise penalized for declining to participate in the Referral Program. This notice and the Referral Program are designed to comply with the non-discrimination requirements of Cal. Civ. Code §1798.125.
8. Contact
Email: hi@freshdashmarket.com
Mailing Address: Fresh Dash LLC, 1119 N KRAEMER BLVD, ANAHEIM, CA 92806
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